A fun brand refresh & packaging system overhaul for Boon, a trend-setting children’s brand. Modern design, smart copywriting & beautiful photography.



  • Branding
  • Package Design

Time for a change.

The primary initiative was a packaging overhaul but we used it as an opportunity to rethink the brand and our messaging to the customer.

Making modern stand out.

We overhauled the entire packaging system and created an approach that used art-direction and genuine copy to offset the clean and modern design of the package and product.