JR Jones & Shelfie

A simple idea with a lot of character. JR Jones and Shelfie get a lot of love and new look.


JR Jones & Shelfie

  • Branding
  • Package Design

Playful & Modern.

JR Jones was in need of not only a new logo for the parent company but also a refreshed logo for their flagship product, Shelfie.

Big retail, means big redesign.

As the success of Shelfie continued there was a need for new packaging that would meet the standards of big retailers and appeal to larger consumer audience.

Topped off with a lovable set of icons.